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Wednesday, September 4, 2013

Future of hyper-local Ypsilanti news in doubt; Ann Arbor.com moves to MLive.com Sept. 12

Photo Credit -gigaom.com

Goodbye Ann Arbor.com.

On September 12, 2013 our local news resource will fully merge with MLive.com. 
President of MLive Media Group announced the move on Wednesday.
“Integrating Ann Arbor with its other media properties across the state enables MLive Media Group to leverage our unified strengths, ultimately offering readers a better news experience, both online and in print,” said Gaydou.


Four years earlier, Ann Arbor News, the hometown informational resource for 174 proud years, closed. Ann Arbor.com owned by Advance Publications was born, by the former seven day per week newspaper death. Bold promises were made build "from the ground up" a viable resource of news and information for the future. 


The future was about two years in total.

MLive Media Group purchased Ann Arbor.com in November 2011. Ann Arbor.com readers dealing with a second major ownership change in less than 32 months were comforted by the knowledge our local news resource would remain a merged but separate identity, with a primary focus on local news. Ann Arbor News namesake is scheduled to reemerge as Ann Arbor.com shuts down, then moves on MLive website starting September 12th.

Ann Arbor.com staff did their best to provide non-bias written works for the public consumption over the years since Ann Arbor News downfall. MLive.com's journalism staff primarily does the same. Especially when it comes to writing state and local political pieces.

MLive's staff places a good faith effort to present non-bias based reporting for the public-at-large unlike the Detroit Free Press or News. 

Still, local news can only be local when the focus is, local. 

Our community will need a quality source of news and information, soon. To be frank, the potential advertising revenue in Ypsilanti and Ypsilanti Township will not meet the typical Wall Street Investors earning expectations.

Yet all is not lost.

Nearby community news resource Belleville Lake Current reporting hyper-local news. The City of Belleville vicinity is smaller than Ypsilanti and Ypsilanti Township. Belleville's small and medium sized businesses community primarily supports the Lake Current's operations by print advertising.

The local newspaper available is available by print once a week, free to members of the public. Belleville's Lake Current maintains a online news website and small four person staff.

If the City of Ypsilanti and Ypsilanti Township populace desire a reliable resource for local news change in how information consumed must take place. Consumers and local businesses be willing to support an sustainable news-based business model, for a local or online newspaper resource success.

Will important discussions on this important topic take place in the immediate future in the communities of Ypsilanti and Ypsilanti Township. Time will tell.

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