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Wednesday, January 19, 2011

Men competing in a tight employment market are investing in color to hide gray hairs

Gray hair.Image by stevelyon via Flickr
Concerns about finding employment
are causing men to color their gray hair
to alter the ageing process.
Similar to women in this economy changing their hair color and investing in a variety of anti-aging treatments, men are also endowing in their outward appearance in other to find an employment opportunity.

In fact, many male job seekers gracefully advancing in age are for the first time; have their gray hair colored to assist them in their job search.  

As auxiliary counselors of sort, bartenders and hairstylists frequency hear an earful from regulars about their woes during the current economic slump. Jeff Swaner, who owns Epic Salon in Los Angeles, has taken note to his clientele including middle-aged men who lost their jobs, speak about ageism in employment opportunities, after a laid-off.

"A lot of these guys had solid careers that they never thought they would leave, and now they're jumping into new careers and competing for these jobs against younger people," Swaner stated.

Swaner noted about 40 percent of his male clients is having color treatments, more than twice as many from two years ago.

"They don't want to have age as a barrier, and this is one of the ways that they can look a little younger and feel more comfortable about going in and inter- viewing for a job," Swaner said.

Coupled with career insecurity a difficult employment economy or for simple vanity purposes, use of hair color among boomer men, is booming. While the number of men over 18 who color their hair doubled from 1999 to 2010, from 3 percent to 6 percent, among men age 50 to 64 the rate has grown even more, from 3 percent to 10 percent, according to Surveys, a research firm.

Even among younger men, 20-34 year old age group who have noticed growing gray hairs, 46 percent of them blame work stress and/or money troubles as a key reason and a quarter of those cite a fear of losing their job due to the recession as the reason. Additionally, a third of 20-34 year olds would also consider dying their gray hair specifically for a job interview.

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